It’s that time of year again, the time we’ve all been waiting for – sun, fun and your favourite extra cold refreshment. But the summer you’re dreaming of isn’t necessarily guaranteed – lockdowns, curfews and load shedding, means that there are many things that may get in the way of your enjoyment again this year!
Castle Lite, Africa’s largest premium lite beer, is launching a campaign in an effort to save your summer. As the authorities of enjoyment, they won’t stand by and watch another summer tumble-down. Castle Lite wants to help #SaveYourSummer by ensuring that no matter what happens ‘out there’, they can help make your home the best place to be. Because this year, the best way to chill out, is to chill in. Encouraging Mzansi to turn up this summer in the most responsible way, at home.
To do this, Castle Lite is giving away 10 home entertainment upgrades worth R50 000 each. This includes décor to style your home, electronics to up the vibe, Castle Lite to keep you refreshed and fridges to keep it extra cold. All to make your home space the best it could possibly be this summer. There are also other refreshing prizes to be won, including speakers, coolers, music subscriptions, and more. All you have to do is sign up on www.castlelite.co.za to stand a chance to win and keep your eyes on Castle Lite’s social pages. There are also 3million Rands worth of prizes up for grabs when you purchase Castle Lite in store and follow on-pack details.
To ensure nothing stands in the way of your entertainment and summer fun, Castle Lite has introduced LULU, a virtual pod that knows how to ensure you have a great time at home, sharing the latest fashion trends, hooking you up with the freshest music, making sure your entertainment area is on point and of course, always ensuring you have extra cold Castle Lite to keep you refreshed all in the comfort of your own home this summer. LULU’s fun personality is brought to life through digital content and her virtual interaction with consumers all across the socials.
To introduce LULU, Castle Lite have partnered with a face well known in millions of homes across South Africa – Vusi Kunene. He is synonymous for being the tough, bad guy of TV, and what better way to show how LULU can bring enjoyment to your home space than if she can bring out the lightness and fun in Vusi. The dynamic interplay between the heavy and the light makes for entertaining content, all while keeping you informed on how to have the best chill-out at home.
“After the unpredictability of last year’s summer, and with the uncertainty of this year’s summer, we knew our consumers needed some help to make sure this summer is full of uninterrupted enjoyment, no matter what happens out there. That’s why Castle Lite is here to save your summer – with refreshing prizes to be won and super entertaining content, we’re here to guarantee your enjoyment. Lulu is a part of this, and we’re putting her to the test this summer. ” Says Castle Lite Brand Director, Colleen Duvenage.
Castle Lite is once again, putting the enjoyment back in your hands this summer, ensuring that this year, the best way to chill-out, is to chill in with Castle Lite at home.